We seek to understand the existential truth about your customers, their behaviours, attitudes, the world in which they live and their relationship with your brand and competitors

• While most professionals operating in the traditional research and insights business would lend themselves to the view that the industry is on the decline our personal view is the insights business is rapidly growing. However, the way we collect information or the data we need to work on has changed so rapidly that traditional professionals lack the ability to harness this growth and provide actionable insights to clients to make rapid decisions.
• In today's digital world, markets are waking up to the adoption of new technologies and the way customer's buying behaviour has evolved as a result. The overemphasis of many Corporations on traditional techniques such as face-to-face interviews, focus groups, and in-depth interviews, often leads to a narrow view of customer's behaviour and expectations, often influenced by the respondent's memory, bias and other limitations.
• Cynerggex uses a variety of techniques to get closer to the moment of truth but also harnesses the power of client’s CRM systems, databases, social media and other techniques like co-creation with consumers in innovation space and even providing real-time insights where applicable enabling clients to act on information quicker and resolve issues close to the event.