About – Cynergex

While most professionals operating in the traditional research and insights business would lend themselves to the view that the industry is on the decline our personal view is the insights business is rapidly growing. However, the way we collect information or the data we need to work on has changed so rapidly that traditional professionals lack the ability to harness this growth and provide actionable insights to clients to make rapid decisions.
In today's digital world, markets are waking up to the adoption of new technologies and the way customer's buying behaviour has evolved as a result. The overemphasis of many Corporations on traditional techniques such as face-to-face interviews, focus groups, and in-depth interviews, often leads to a narrow view of customer's behaviour and expectations, often influenced by the respondent's memory, bias and other limitations.
Cynerggex uses a variety of techniques to get closer to the moment of truth but also harnesses the power of client’s CRM systems, databases, social media and other techniques like co-creation with consumers in innovation space and even providing real-time insights where applicable enabling clients to act on information quicker and resolve issues close to the event.

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the power of AI and data

We are the leading research and insight agencies to leverage the power of AI and data in ways that enable businesses to derive more value efficiently and help you understand your consumers. We help develop platforms that automate the insight generation process or help you manage your customers for a better more holistic experience.
With our strong grounding in analytics and insights we help organisations make AI drive analytics accessible, so clients can tap into the diagnostics and predictive capabilities and harness its full range of capabilities.
Our team comprises well-established professionals from across the industry and we bring in the required expertise based on requirements to deliver the necessary results.
We empower our clients with insights that are actionable and enable them to make bold decisions.
We bring world-class AI and RPA (Robotic Process Automation) expertise from Europe to the region to unlock your marketing and sales potential and deliver immense efficiencies to the business.
Work with Cynergex Research Practices and AI to experience a team that is agile, flexible, and reliable. Importantly, we are a company that offers bespoke efficient solutions, leveraging the power of analytics to meet your budget and time requirements.