Ajay is an innovative, dynamic, and highly energetic insights & strategy professional with 10 years of experience in specific growth opportunities around brand, customer strategy, innovation, and product portfolio optimization. A driven individual, comfortable handling multiple key, high-value projects whilst exceeding expectations. Recognized as a savvy researcher with strengths in managing research budgets, integrating multiple data sources, using technology/digital research approaches, and nurturing & building high-performance teams. Gained consistent and outstanding experience dealing with various industries like automotive, FMCG, banking, technology & consultancy, etc. He has gained cross-sector experience across reputed market research agencies, i.e., Kantar and Ipsos, and is now a partner at Cynergex. He is responsible for managing end-to-end processes across research done in such as car clinics, benchmarking, pricing, brand health, strategy development, etc. He has extensive experience in utilizing advanced analytics and integrating multiple data sources along with primary research. Expert in generating cutting-edge insights and deriving action points using the studies related to customer experience, VOC, and adherence to standards (mystery shopping programs) He has extensive experience in the innovation domain, specific to product and concept test studies. Ajay has an MBA in marketing with a bachelor’s degree in engineering.