With over 20 years in the consumer insights business, Deanne has developed a strong knowledge base from working at Johnson & Johnson as Research Head, at Nielsen and Kantar in India & the Middle East including a stint at Lowe Advertising in strategy planning.​ Her width of experience spans a host of established local clients like Dubai Health Authority, Etisalat’s E-vison, Damas as well as from servicing global MNCs like Unilever, P&G, Pepsi, Coca Cola, Reckitt etc. ​ She was ME champion for Nielsen’s C-Sat tool - eQ and successfully led Kantar’s home purchase panel to make it making it the most profitable business for Kantar ME.​ Having serviced top notch global MR spender, she has developed a passion for data analysis, visualization, and storytelling.​ Deanne is a Statistic and Math Major and has found a new calling in the Sustainability space and has a certification from the University of Cambridge, UK.​ She is keen to explore how tech & AI can play a role in CSR & growing clients’ businesses sustainably.