Neal has over 20 years of experience in customer experience, innovation, brand strategy & communication across the region. He is a thought leader and has published various papers at the MRSI and articles including the impact of the recent decree on women driving in KSA that was published in prominent leading newspapers in the region. He has appeared on the radio as an expert on this topic. In his role as Head of Client service at TNS, he has worked across banking, finance, telecom and FMCG and has led key accounts in the region like du, Nissan, General Motors, Mitsubishi, Mashreq, ADCB, Bridgestone, Almarai, P&G, Reckitt, Heineken, Pernod Ricard and is well known in the industry. Neal was the Regional Automotive Research Director at TNS for the Middle East & Africa region.. At Nielsen, he championed solutions like BASES and was responsible for the first validation done in India. His cross-sector expertise allows him to bring the best and the newest thinking from each sector to help his client drive growth, especially in the areas of customer experience and product innovation. He focuses on explorative and forward-looking research to create new revenue opportunities for his clients. He is well networked with professionals and academicians from prominent universities such as NYU, which allows him to bring the best in global best practices to meet client business needs in new areas such as digital marketing, SEO, UX , UI, CSR, sustainability and so on.