Research offering

We offer the complete range of services across the product life cycle

.01

Ideation

Structured creativity techniques to ideate and innovate

  • Idea generation
  • Concept developmen and fine-tuning the mix
  • GTM strategy development
  • Market and competitive intelligence
  • Insights need gap analysis
  • Segmentation and need gap analysis
  • Usage & Attitude studies
  • Demand estimation and market feasibility studies
research-and-development
search
.02

Screening & Innovation

Employing a range of solutions to prioritise and decide on which ideas to take forward

  • Concept screening
  • Product screening
  • Screening of communication routes
  • Offer development
  • Prototype and dynamic vehicle clinics
  • Retail and Shopper studies
brand-asset-management
.03

Implementation

Employing a range of solutions required pre-launch to ensure the in-market success of your brand 

  • Concept tests
  • Product tests
  • Concept & Product tests (with or without volumetrics)
  • Communication testing
  • Campaign evaluation
  • Pricing research
  • Design labs, Marketing Car clinics
  • Touch point optimisation
monitoring
.04

Post Launch Evaluation

Employing a range of solutions to monitor the ROI of marketing investments and ensuring customer delight

  • Brand Health Tracking
  • Brand architecture and positioning studies
  • Post-launch surveys
  • VOC of customers / CX / Stakeholder mgmt. / Employee engagement
  • Mystery audits and SOP adherence
  • Marketing Mix modelling
  • Triggers and barriers
  • Network development studies
  • Post-launch clinics
  • UX / UI studies
  • Social media monitoring, sentiment analysis