Sumedha has 40+ years exclusive experience in the automotive industry; during which the geographical spread of his roles extended from GCC, to West Asia and Turkiye. He also has the ‘rare’ experience of having worked for very renowned Manufacturers, Distributors, Dealers and Exporters; which gives him a sound understanding of perspectives of all parties. This in turn reflects in his outputs, by staying objectively focused to the needs / requirements of the entity. His brand associations (chronologically) have been Toyota, Land Rover, Jaguar, Ferrari, Rolls Royce, Bentley, Saab, Nissan, Mitsubishi, Mazda. His recent consultancy has extended the above list with brands like Kia and Lynk&Co. During his professional journey, he has headed / worked ‘multiple Functions’ of the automotive sector; e.g. Sales, Marketing, Service, Spare Parts, Dealer Development, Dealer Network, Customer Experience & Quality, Training. He has held senior level positions including the GM for Nissan ME, Itochu/Mazda ME, Mitsubishi ME and Vice President Bukkehave. Transforming ‘research outputs to improvement’ planning and execution is his passion. His consultation journey started early, even whilst working for Regional Headquarters’ of some brands highlighted earlier; guiding Distributors / Dealers / Exporters towards (a) Sales Volume Growth, (b) Customer Experience Management, (c) Operational Quality, and (d) Profitability. He consults by the motto of “Profitability through Efficiencies”; primarily focusing on Processes, People.